Getting the Job Done

DuPont Capital Management
Situation: Responding to over a hundred highly diverse RFPs every year, and offering eleven different investment instruments, DuPont Capital Management sought to streamline its marketing process.
Innovation: IntEloquence reviewed DCM's internal and external marketing copy and designed "funnel" narratives for their most popular funds. Each narrative began with a broad summary of the company's overall strengths before drilling down into the crucial features of individual instruments. IntEloquence also supplied keywords for indexing the narratives to specific applications in the sales and marketing process.

Result: DCM now owns a durable set of "deliverables" in the form of cover letters, executive summaries, and full-length white papers that enable its sales, marketing, and management teams to stay on the same page (literally) with a diverse array of clients.

 

Barclays US
Situation: Barclays Partnership Development Team wanted to enhance their recruitment process by including full-fledged marketing and advertising campaigns customized to meet the needs of individual partners.

Innovation: Drawing on expertise in creative as well as business writing, InEloquence supplied advertising copy and overall marketing concepts that augmented the capabilities of the Partnership Team, enabling it to submit proposals of unprecedented depth and scope.

Result: Barclays now enters the presentation phase of their recruitment process with a comprehensive financial and marketing value proposition already on the table, putting them a full step ahead of their competition.

 

GreenHouse Europe
Situation: On a deadline of less than eight hours, GreenHouse Europe faced the task of re-vamping a catalog rendered from Chinese into English by a German translator.

Innovation: As requested, IntEloquence copyedited for grammar and clarity, while also converting GreenHouse Europe's original language into idioms and figures of speech more suitable for application in English-speaking cultures.

Result: In addition to enabling GreenHouse Europe to market an extensive inventory of solar-electric products without interruption, IntEloquence was able to supply creative input that lay the groundwork for inventive branding opportunities as the firm goes forward.

 

Penguin USA
Situation: On the paperback launch of Love Walked In, a successful hard-cover novel, Plume Books (an imprint of Penguin USA) hoped to re-launch the Love Walked In website to more fully capture the spirit of the book.

Innovation: Leaving formal, corporate web structures behind, IntEloquence designed and hand-illustrated a perspectival "destination" website.

Result: Love Walked In's publicists now work through a branded space that expresses the look and feel of the book as they advertise author tours, publicity events, and virtual book clubs.